In 1998, the US Securities and Exchange Commission (SEC) censured and fined PFS Investments Inc., the securities arm for Primerica, for failure to properly supervise a group of registered representatives in Dearborn, Michigan. In December 1997, Primerica announced it was going to begin offering pre-paid legal through Pre-Paid Legal Services, Inc., at the time a subsidiary of Travelers Group, Inc. In 1998, Primerica had net income of $398 million on net sales of $1.65 billion. Joe Plumeri was Chairman and CEO of Primerica Financial Services from 1995 to 1999. Travelers Group included Primerica Financial Services, Smith Barney, and other financial businesses. In December 1993, Primerica fully acquired Travelers Insurance Corporation and adopted the name Travelers Inc., which was changed to Travelers Group the following year. Throughout the next ten years, Primerica Corporation's affiliated companies A.L Williams, MILICO, and FANS changed their names to Primerica Financial Services, Primerica Life Insurance Company, and Primerica Financial Services Investments, respectively. On February 6, 1989, Primerica Corporation began trading on the New York Stock Exchange. In December 1988, Sanford Weill's Commercial Credit acquired Primerica Corporation for $1.54 billion, retaining the Primerica name.

In 1987 American Can changed its name to Primerica Corporation, with Gerald Tsai as CEO, the first Chinese American to lead a member of the Dow Jones Industrials. In 1986 Triangle Industries bought American Can's packaging division and the rights to the company's name. PennCorp finalized a merger agreement with American Can Company in 1983, and became its subsidiary along with MILICO. In 1983, the company became listed on the NASDAQ exchange under the same symbol. Williams Corporation (ALWC) was listed on the Over the Counter (OTC) market under the symbol ALWC. Williams Life Insurance Company, and PFS Investments, Inc, respectively. These companies were later renamed The A.L. In 1981, the company established First American National Corporation as a holding company for First American Life Insurance and First American National Securities. Williams (founded in 1977) entered into a contract with Boston-based Massachusetts Indemnity and Life Insurance Company (MILICO), an underwriter of life insurance and a subsidiary of Santa Monica–based PennCorp Financial Services. Primerica's headquarters are located in Duluth, Georgia. Primerica had its initial public offering in 2010. The company that would become Primerica was founded in 1981.

Primerica acquired e-Telequote in July 2021. Primerica is the parent company of National Benefit Life Insurance Company, Primerica Life, Peach Re, and Vidalia Re. is a multi-level marketing company that provides insurance, investment and financial services to middle-income families in the United States and Canada.

Primerica online